BRAND MANAGEMENT
BRAND STRATEGY
G Design is all about impressive & strong brands.
We strategically plan each element of your brand and consistently apply does elements across all your marketing channels.
A strong brand sticks in our brain because its presence is defined by the repetition of the same logo, fonts, colours and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security.
A company’s brand is its most important asset!
Developing a consistent brand starts with creating a brand strategy. It governs the composition, design, and general look-and-feel of your company.
LOGO DESIGN
It all starts here with an original & memorable logo design. Think of your logo as it is the face of your business!
We have a process that combines research and analysis with creativity to create and deliver a logo that represents your business.
Your logo is the foundation of your brand identity. It is the face of your business and it can make a strong first impression on your potential clients.
Stand out from the competition with a unique designed logo that will impress your customers at first sight and remain memorable in their minds.
We follow these steps:
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Naming
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Design Brief
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Brainstorm
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Digital Draft
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Typography & Colour
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Delivery
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...we have great results...
"Giana was excellent. She communicated very well. Was accurate with timing and we have great results. Looking forward to working together in the future..."
Jane Maisey
...achieve results within my budget..
"Engaging with G Design has been thoroughly helpful for me and my business. Giana is easy to communicate with, explains things in ways that really make sense and I love that she empowered me to make the updates that I could easily do myself, in order to improve my SEO, and we made a plan for the rest of things that need doing. This was a great way to achieve results within my budget."
Kylie Peakau
...helped make my website look professional...
"Giana was very helpful and friendly. She helped make my website look professional, taught me to blog and delved into SEO for me. I would recommend her to anyone wanting to start an online business."
Jeannie Rowden
A BRAND BOOK IS WHAT YOU NEED
A Brand Book allows your brand to maintain a cohesive identity with a brand system.
In a Brand Book you will find the guidelines to maintain your brand consistent. Aspects and parameters such as typefaces, colours, graphics, images, and icons are the elements of your brand established at your Brand Book for consistency and unity of your brand identity. Those elements dictates the layout of a blog, website, advertisement and similar marketing collateral.
Prints, products, social media adverts and website have to follow the rules of your Brand Book to keep your brand consistent. This practices keep the design aligned with the core brand values and is the key to build awareness that allows the customer to easily and immediately recognise your brand.
A Brand Book contains:
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Proportional aspects of your logo
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Logo usages
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Typeface details and priorities
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Color pallet specifications
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Logo styles (lock-ups)
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Logo best practices
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Branding images support
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Icon sets
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Stationery & Business card templates
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Promotional item mockups
PRINT & PRODUCTS
It’s not just about the visual elements of a brand!
Prints & products have to follow the rules of brand consistency and this is the key to build awareness that allows the customer to easily and immediately recognise your brand.
My work practices keep the design aligned with the core brand values all through your marketing and stationery media.
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Business cards
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Flyers
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Stationery
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Brochures
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Advertising
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Packaging
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Signs
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Posters
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Vehicle signage
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Editorial
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Etc...
