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Marketing Strategy & Plan
Blue wall with tangled wires


We start with your marketing strategy and then use it to support your marketing plan. This way we know we will get the best results within your budget on a crowded and tangled digital market.


Shaped by your business strategy, your marketing strategy is your purpose; it's the offering you deliver, how you will deliver it and why your marketing efforts will help you achieve your company’s mission and strategic goals. While many people think about jumping into action when it comes to marketing, having a clearly defined marketing strategy is incredibly important for your business growth. Once you have your strategy, only then will you be able to develop an effective marketing plan.


Driven by your strategy, your marketing plan is the execution; the roadmap of tactical marketing efforts that help you achieve your marketing goals. Your plan is your detailed campaign of what you will do, where you will do it, when you will implement, and how you will track success.


We work within your budget to strategically apply your marketing plan and connect your business with its potential customers for the best value for money.

Your marketing plan identifies the plan of action for your marketing efforts. Remember, to be successful and generate results, you must ensure that your team is executing a plan that backs up your strategy.

At G Design we ensure to keep your web platforms aligned with your core brand values. Presenting your visual brand elements in a similar way and repeating the same colours and fonts all throughout your media, this creates a strong web presence and ingrains your brand in the minds of your target consumers.


Each business is different but here are the best marketing channels to use for your business:

  • Search engine optimization (SEO)

  • Content marketing

  • Email marketing

  • Social media marketing

  • Word of mouth marketing (WOMM)

  • Influencer marketing

  • Offline advertising

  • Online advertising

  • Partnership marketing

  • Community building

  • Blogging


Here at G Design, we understand that the digital world can be overwhelming. We want to provide to our valuable customers with a stress-free experience when it comes to Brand Management, Website Design and Digital Marketing so they can concentrate on what they do best!

Digital Marketing

...we have great results...

"Giana was excellent. She communicated very well. Was accurate with timing and we have great results. Looking forward to working together in the future..."

Jane Maisey

...She effectively utilized the latest SEO tools...

"The technical expertise demonstrated by Giana was evident throughout the project. She effectively utilized the latest SEO tools and technologies and the number of visitors to our website is now growing. She also tweaked a few things on my website and enhanced the functionality of it. My website is now user-friendly and engaging thanks to the amazing work of the G Design Agency team."

Jader Martins

...our google rating improved a lot...

"G Design are awesome! They produced such a professional website, and it was a very quick service. Our google rating improved a lot too!"

Jonathan Hopkins

Business Meeting


Everyone wants to be on the front page of Google searches without expending a fortune on Ads.

SEO stands for Search Engine Optimization. It is a set of practices and strategies aimed at improving the visibility and ranking of a website or web page.


Our primary goal with our SEO services is to attract organic, unpaid, and relevant traffic to your website, ultimately increasing its online visibility and driving more potential customers or visitors.

SEO involves various techniques, including keyword research, on-page optimization (optimizing website content, meta tags, URLs, etc.), off-page optimization (building backlinks and promoting the website through other channels), technical SEO (ensuring the website is easily accessible and crawlable by search engines), and user experience optimization (ensuring the website is user-friendly and offers a seamless experience).

By implementing effective SEO strategies, we can improve your search engine rankings, increase your website's authority and credibility, and ultimately reach a larger and more targeted audience. This, in turn, can lead to higher organic traffic, better brand exposure, and increased opportunities for conversion and growth.

SEO Strategies


If you want a quick solution to get found high up in Google searches, Google Ads is for you! We will build your profile optimized to the max for your conversions.

We create and manage various types of online advertisements, including search ads, display ads, video ads, shopping ads, and app promotion ads.


We take care of all aspects of your advertising campaigns, from managing keywords, demographics, locations, interests, and behaviors, to stay ahead with the latest Google algorithms. Our expertise lies in setting up highly effective campaigns that maximize your advertising investments. Our goal is to ensure your business reaches its target audience, driving valuable traffic, generating leads, and increasing conversions for your websites or landing pages.


With a focus on cost-effectiveness, we strive to deliver the best possible results for your advertisement.

Googe Ads
Travel Apps


We are ready to assist your business in thriving within the dynamic and highly popular environment of Social Media.

Whether you prefer to invest in organic traffic strategies or explore the potential of paid ads, we have the expertise to guide you. Our team is dedicated to leveraging the power of Social Media to drive growth, boost engagement, and connect with your target audience effectively.

Using social media effectively can be a powerful way to grow your business and connect with your target audience. Here is how we will help you to implement your marketing strategy to leverage social media for business growth:

  • Define Your Goals

  • Identify Your Target Audience

  • Choose the Right Platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, Youtube...

  • Create Engaging Content

  • Be Consistent

  • Interact and Engage

  • Use Paid Advertising

  • Collaborate and Partner

  • Analyze and Adjust

  • Stay Up-to-Date

Remember that social media success takes time and consistent effort. Be patient and persistent, and focus on building meaningful connections with your audience to foster long-term growth for your business.

Let us be your partner in achieving success in the world of Social Media marketing.

Social Media
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